What is email marketing?

Email marketing is a powerful marketing channel –– a form of direct marketing, as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts.

https://mailchimp.com/marketing-glossary/email-marketing/?msockid=23a84ba774bb6f061f51589675a96ee8